LongJump Invests in Cuentologia and Flora & Noor

LongJump is excited to welcome two new companies to the portfolio as we enter 2024: Cuentologia and Flora & Noor.

About Cuentologia

Cuentologia is a screen-free, Spanish-language storytelling platform that offers stories in an immersive audio format. Their original audio stories, co-created with infant psychologists, help make parenting easier and children emotionally stronger.

Founders Fiorella de La Sotta and Ursula de La Sotta hold over twenty years of experience managing family-oriented brands including Kraft, Enfagrow, and Kinder Surprise.  In 2023, they launched their paid monthly subscription, have closed in on 1.3M minutes listened, and completed Techstars Miami.

Why We’re Excited About Cuentologia

The team is tackling a $65B market in the United States, with an initial focus on Hispanic families. In less than 10 years, 30% of the U.S. school population is anticipated to be Hispanic or Latino, yet there is currently a huge gap in high-quality original social and emotional learning (SEL) content in Spanish.

LongJump believes in Cuentologia’s differentiated, audio-only approach and we’re excited about the combined skillsets of founders Fiorella and Ursula.

About Flora & Noor

Flora & Noor is the only halal-certified skincare brand based and made in the U.S., meaning all products are alcohol-free, free of any animal by-product, sustainable, and permissible for Muslims to use.

Founder Jordan Karim brings ten years of pharmaceutical skin care and research experience to the venture, previously working with Allergan and Johnson & Johnson as a pharmaceutical and device consultant.

Flora and Noor products can be found on their website, at Ulta, and on Amazon and they have been featured in Allure, Dermatology Times, Essence, Byrdie, The Skimm, British Vogue, and more.

Why We’re Excited About Flora & Noor

Flora & Noor is tackling a large market with loyal consumers. Halal beauty is a $75B market globally that is largely untapped in the U.S.  Muslims in the US often find themselves DIY’ing or using halal-prohibited products due to a lack of available products on domestic shelves.  Flora & Noor products are filling that gap.

Jordan’s experience as a research chemist, a halal-observing Muslim, and time in pharmaceutical sales make her uniquely equipped to break open this opportunity in the U.S. and beyond.